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Overcoming Natural Resistance design strategy

"If you build it, they will come." - Field of Dreams

There are some people in the world who seem to hit it big without even trying.

All of a sudden, they pop on 'the scene' and seem to produce hit after hit. Whether it's a new product they launch, a book they write, or a social media...

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Every Message Relevant design outcomes strategy

Understanding Your Impact Motivation

“You just need to start posting—every day, several times a day, no matter what it is just post, post, post.”

I couldn’t help eavesdropping on two ladies chatting at the table next to me on the outside patio of a Starbucks...

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Crystal Clear Impact design outcomes strategy success

The problem is not your product

Let me try to remember what your core 'thing' is- you're the one who wants people to experience more freedom in their lives. Or, was it that you want to help them unlock their true potential? Oh wait, no- you want them to find their best life now. No,...

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